In today’s digital era, marketing strategies have evolved significantly, emphasising online platforms to reach a broader audience. Recognising the importance of digital literacy, DBS College, Kanpur, in collaboration with Chhatrapati Shahu Ji Maharaj University, is organising a five-day Digital Marketing Training Program. The event is being held under the Management Development Program (MDP) with support from the Ministry of Micro, Small, and Medium Enterprises (MSME), Government of India.
The training is scheduled to take place from March 6, 2025, to March 11, 2025, at the Department of Zoology within the DBS College campus. It is being conducted under the supervision of the IEIC (Innovation Entrepreneurship Incubation Cell).
Objective of the Training Program
The primary aim of this initiative is to equip students with essential skills in digital marketing, enabling them to explore new opportunities in the online business landscape. With the increasing demand for digital marketing professionals, this program is designed to bridge the gap between theoretical knowledge and practical application. It will focus on key areas such as:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- E-Commerce Strategies
The training program has been designed to accommodate a limited number of 50 students, ensuring an effective learning environment with personalised attention. The selection process was conducted based on merit, and a list of chosen participants has been finalised. This ensures that students with a keen interest and potential in digital marketing get the opportunity to enhance their skills.
All selected candidates have been formally informed about their participation. They are expected to attend the inaugural session on March 6, 2025, at 1:00 PM at the Department of Zoology , DBS College. The presence of all participants is mandatory to ensure the smooth functioning of the program.
Significance of the Program
The five-day training module will provide students with hands-on experience and exposure to real-world digital marketing tools. Experts from the industry will share insights and practical applications, enabling students to develop a strong foundation in online marketing strategies.
The MSME Ministry’s involvement highlights the government’s commitment to promoting entrepreneurship and self-employment among students. With the right skills, participants can leverage digital marketing to start their own businesses, support existing enterprises, or secure promising career opportunities in the corporate sector.
Expected Outcomes
Upon completion of the training, participants will:
- Gain Practical Knowledge – Understand digital marketing techniques and their real-world applications.
- Develop Entrepreneurial Skills – Learn how to leverage online marketing for business growth.
- Enhance Employability – Improve their job prospects in marketing and related industries.
- Receive Certification – Earn recognition for their participation, adding value to their academic and professional profile.
The Digital Marketing Training Program at DBS College, Kanpur, is a significant step towards empowering students with modern skills. With the increasing demand for digital marketing professionals, this initiative will undoubtedly enhance students’ career prospects and entrepreneurial potential. The program aligns with the broader vision of the Indian government to promote self-reliance and innovation among youth. Participants are encouraged to make the most of this opportunity and apply their newfound skills to real-world scenarios.
